16min
sunday, the payment platform built by restaurateurs that’s reinventing restaurant hospitality, has raised a $21 million Series B funding round, with participation from DST Global Partners.
This new round marks more than a milestone in sunday’s journey, it’s a statement of intent. We are not just redefining payment. It’s building the foundation for a new era of guest intelligence and connection in hospitality.
When Victor Lugger and Tigrane Seydoux, founders of the acclaimed Big Mamma restaurant group, teamed up with Christine de Wendel, a tech veteran and former COO of ManoMano, they weren’t trying to build another piece of restaurant tech.
They were solving a human frustration: why does paying at a restaurant still feel like the least enjoyable part of the meal?
From that simple insight, sunday was born, not as a gadget, but as a movement for simplicity, fluidity, and human connection.
What started as a QR-based payment solution following the pandemic quickly evolved into a full ecosystem, connecting payments, ordering, loyalty, and CRM into one seamless experience.
Our product adoption across the U.S., U.K., and France exceeded expectations. Investors pushed us to accelerate. says Victor Lugger.
In just four years, sunday has grown into one of the fastest-scaling hospitality platforms in the world: used by 3,000+ restaurants, processing $4 billion in payments annually, serving 80 million guests, and generating over 2 million Google 5-star reviews every year.
That scale isn’t just proof of adoption, it’s proof that guests and teams alike are ready for a new way to connect.
While hospitality tech is crowded with promises, sunday’s impact is measurable, and proven across 80M+ payments and thousands of restaurants worldwide.
These numbers speak to one truth: when payment becomes invisible, hospitality becomes powerful.
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Hospitality has a paradox: it’s one of the most human industries, and yet, one of the most technologically fragmented.
Today, restaurants juggle multiple disconnected systems: one for POS, one for delivery, one for reservations, one for loyalty, one for CRM.
That fragmentation costs money, time, and, most importantly, guest connection.
Meanwhile, in Asia, the QR revolution has already reshaped commerce:
In regions like China, QR code payments dominate, with an estimated 60–80% of restaurant guests choosing to pay this way. In India, usage is similarly widespread, 50–70% in urban areas. The West is catching up fast, and sunday is at the forefront of that transformation.
We’re building the category-defining platform for hospitality, one that connects every touchpoint into a single, frictionless experience. said Christine de Wendel, co-founder and U.S. CEO.
By connecting payments, ordering, loyalty, and data in one flow, sunday is creating the first truly intelligent layer of hospitality, one that understands guests, not just transactions.
The $21M Series B will accelerate sunday’s roadmap across three strategic axes:
🇺🇸 U.S. expansion
sunday’s fastest-growing market, now leading global revenue. New city launches in Los Angeles, Austin, Dallas, DC, Philadelphia, Boston, Denver, and Las Vegas will bring sunday’s model to thousands more venues, from Michelin-starred dining rooms to high-volume groups.
🌍 Global markets
sunday’s first major Middle East partner goes live in January 2025, launching in the UAE, one of the world’s fastest-growing hospitality regions.
sunday will, next year, power multiple verticals, from smart kiosks built for high-volume fast casuals, to a dedicated solution tailored for Michelin-starred and James Beard Award-winning restaurants.
These accolades aren’t just awards, they’re the gold standard of hospitality. They represent the highest quality guest experience, and they set the tone for the entire industry. That’s why we’ve invested in discreet, design-led payment flows built specifically for fine dining, including QR codes on the bill, and guest data capture that enhances loyalty without compromising ambiance.
Why: Guests today want convenience and personalization. They’re used to super-apps that let them browse, order, pay, and collect loyalty rewards in one place, but restaurants are stuck with fragmented tools. sunday’s Guest Platform solves this by creating a direct, always-on channel between restaurants and their guests.
How: A single app that lets guests discover participating restaurants, order, pay, and collect points. Each restaurant gets a white-labeled environment within the app: their branding, their offers, their CRM logic.
What: Scan the QR → pre-download the app → enroll in loyalty → view the menu → pay → leave a review → earn loyalty points → get a special offer → come back.
Impact: Builds the first direct-to-guest network in hospitality, reducing reliance on intermediaries like delivery platforms or review sites.
Creates first-party data at scale, fueling CRM, retention, and upsell.
Why: Michelin-starred and James Beard Award-winning restaurants deliver more than meals, they craft experiences. Every detail, from lighting to pacing, is intentional. Yet payment remains one of the least elegant parts of the journey. sunday bridges that gap with a payment experience worthy of fine dining: discreet, intuitive, and fully aligned with the art of hospitality.
How: sunday is reimagining payment for the world’s most refined venues, with QR codes subtly integrated on the bill, NFC-enabled check presenters, and design-led digital flows that feel natural, not intrusive. Behind the scenes, guest data is captured seamlessly, enriching loyalty and CRM systems without ever breaking the magic of the moment.
What:
Impact: Preserves ambiance and service choreography while streamlining checkout & transforms the final step of the meal into a moment of effortless satisfaction.
Equips high-end operators with actionable guest intelligence, without compromising discretion, pace, or brand experience.
Why: Loyalty is broken in hospitality: too many programs, cards, and apps that guests forget. sunday aims to make loyalty invisible, automatically triggered by payment and powered by real-time data.
How: Loyalty enrollment happens at payment, not after. Fully integrated with POS and CRM to recognize returning guests across all channels.
What:
Impact: 30 %+ enrollment rates (vs. 5-10 % traditional average).
Turns transactional data into predictive loyalty modeling, enabling smarter campaigns.
Why: In high-volume concepts (fast casual, food halls, airports), the goal isn’t just speed, it’s throughput plus guest understanding. Existing kiosks are functional but disconnected from broader guest data. sunday’s kiosk product ties ordering hardware directly into its intelligence layer.
How:
What:
Impact: Reduces queue times and labor pressure & boosts check size via smart suggestions.
Expands sunday’s reach beyond full-service to fast-casual and hybrid formats, capturing a massive new TAM.
Why: Every guest interaction, from the table to the tip, creates data. But most restaurants can’t use it. sunday’s next-gen AI engine transforms these data points into real-time insights and personalized actions.
How:
What:
Impact: +19 % higher average check (from upsell optimization) & stronger engagement via personalized experiences.
Elevates sunday from “payment provider” to hospitality intelligence platform, where every check fuels learning.
Each of these products shares one philosophy:
Every interaction should teach the system something and make the next one better.
With this Series B, sunday isn’t just adding features; it’s building the infrastructure that turns restaurants into data-driven experience engines, where operations, marketing, and service all speak the same language.
Together, the Guest App, white-label platforms, enterprise loyalty, kiosks, and AI-powered CRM form a single loop of guest intelligence, a flywheel that improves revenue, retention, and reputation simultaneously.
By summer 2026, sunday aims to double its revenue, guest volume, and product adoption, cementing its position as the most connected platform in restaurant technology.
“Our goal isn’t to build more tech,” says Victor Lugger. “It’s to make hospitality better, for guests, for staff, for operators. With this round, we’re not changing our direction. We’re pressing the accelerator.”
Behind sunday’s success is a team of 250 people across Atlanta, NYC, Chicago, Paris & London, blending tech expertise with hospitality DNA.
From developers and designers to account managers and former servers, everyone at sunday shares the same principle:
Technology should amplify human connection, not replace it.
Check out our manifesto!
We’re restaurateurs first. That’s our edge. We know how service feels, what it costs, and what it takes to make it magical again. says Victor Lugger
This mindset defines sunday’s culture: humble, fast, and radically focused on the guest experience.
We’re hiring across all teams from product and data to customer success.
If you believe in human-centered innovation, join us.
sunday’s success is built on collaboration. The platform integrates with over 50 partners, including Toast, Lightspeed, NCR, Paytronix, and many others.
We don’t replace the tools restaurants love, we make them smarter, says Christine.
This funding allows sunday to deepen those partnerships: richer integrations, shared APIs, and co-innovation projects that move the entire ecosystem forward.
Want to change hospitality alongside us?
Today, restaurants take 100% of their payments with sunday, on site or off-premise: tap-to-pay terminals, pay-at-table, click & collect, mobile ordering, and more.
It has become the gateway to knowing every guest and to every interaction.
Every check, every click, every tap now drives value, for operators, staff, and guests alike.
sunday is the platform for guest intelligence and connection.
To do so, it partners with best-in-class tools, making them smarter and more connected.
The result: one ecosystem, one experience, one story.
Every interaction flows through sunday, turning reservations, orders, delivery, and payments into impact:
This isn’t a trend. It’s a shift.
With sunday, restaurants turn everyday transactions into data-driven growth not just payment, but a full-circle guest journey, from first visit to forever fan.
