How Parched Hospitality Group Grew Top-Line Revenue 10% with sunday
- February 2025
- Last Update 5 August 2026
Parched Hospitality Group's sunday success story
Parched Hospitality Group—a name that’s synonymous with some of NYC’s coolest dining spots across Manhattan and Brooklyn—saw an opportunity to create efficiencies that boosted sales while keeping guests smiling and making life easier for their team.
Enter sunday, the Pay-at-Table solution that’s revolutionizing the restaurant payments game. What happened when Parched Hospitality Group turned the tables (literally) with sunday?
A 10% jump in top-line revenue, faster table turns and happier guests.
Let’s talk about how Parched made it happen—and why your restaurant group could be next.
1. Faster Table Turns = More Guests Served
Picture this: a packed house during Friday lunch. The last thing you want is servers stuck processing payments while guests wait for their checks. With sunday, guests simply scan a QR code that lives on the table, pay in 15 seconds flat, and they’re on their way.
For Parched, this led to an average 12% faster table turn time across its locations in the first 3 months of using sunday.
The math is simple: More tables served = more sales.
2. Bigger Checks with Every Transaction
Here’s a fun fact: People spend more when they use sunday. Parched saw an 8% boost in spend per head after rolling out the platform. Why? Because paying is frictionless, and guests have more time to order that extra round of drinks or dessert.
It’s like giving your menu a little revenue-boosting superpower.
3. A Review Game That’s Totally On Point
Parched knows the power of a stellar online reputation, and sunday made it easy for them to rack up glowing reviews over the first 3 months of partnership:
- 2,593 5-star Google reviews (84% of all their reviews came through sunday!)
- Reviews left via sunday have a 22% higher star rating on average.
Let’s take Hole in the Wall Williamsburg as an example. This Williamsburg hotspot has the kind of chill vibe and top-tier brunch that draws crowds. Thanks to sunday, 85% of its 5-star reviews came through the platform, and its overall Google rating jumped by 0.47 stars. That’s more visibility, more credibility, and more new guests walking through the door.
4. Emails That Keep Guests Coming Back
You can’t build loyalty if you don’t know your guests, and sunday makes sure you do. Over eight months, Parched captured 48,000 guest emails across its locations—a treasure trove for marketing campaigns that bring diners back for more. New menu? Special events? Flash promotions? It’s all fair game when you know how to reach your customers.
Your Turn: Ready to Make Growth Simple with sunday?
sunday works with the flow of service, not against it. It’s intuitive for guests and staff, doesn’t add complexity, and delivers clear results. At the end of the day, growing a restaurant business carries tons of complexity, but sunday makes it simple to:
- Serve more guests with faster table turns
- Attract new diners with higher Google ratings and better reviews
- Build lasting loyalty with strong email capture
And the best part? It’s as simple as scanning a QR code.
We’re proud to be driving growth across Parched’s portfolio, and your restaurant group could be next. If you’re looking for ways to drive new traffic, grow revenue, and make life easier for your staff, sunday’s Pay-at-Table solution is your new secret weapon.
Book a demo today and let’s get the ball rolling.
Because making growth simple? That’s what we’re all about.
