A Look Back: How sunday Revolutionized Restaurant Payments in 2024
That’s a wrap! 2024 flew by with much exciting news and global growth at sunday. Here’s (almost) everything that happened this year and what to look forward to in 2025.
That’s a wrap! 2024 flew by with much exciting news and global growth at sunday. Here’s (almost) everything that happened this year and what to look forward to in 2025.
In 2024, we helped restaurants receive 50M payments, collect $50M in tips, gather 800K 5-star Google reviews, and save more than 60M minutes across 7 countries. We also surpassed $2 billion processed through sunday since 2021 when we began our journey of revolutionizing the way guests pay in restaurants.
We’ve also doubled our customer portfolio, making it easier than ever for diners to pay in seconds at top restaurants worldwide!
From the Barcelona tapas-inspired Boqueria, the vibrant Rosa Mexicano, and Italian favorite La Pecora Bianca in NYC, to Chicago-born icons like Lettuce Entertain You and Boka Restaurant Group, legendary restaurants groups are choosing sunday to power guest payments. Experience-focused Parched Hospitality Group, the intimate Hogsalt, and the stylish The Hampton Social in cities like Denver, Chicago, and Nashville are also embracing sunday’s Digital Bill solution and revolutionizing the way diners pay in the most important culinary scenes in the US.
In the UK, we proudly launched sunday payments at the iconic Bombay-inspired restaurant group Dishoom and the huge global food and drink group Arcade Food Hall at the heart of London in Center Point and Battersea Power Station. We also expanded in Germany with the pizza restaurant group L’Osteria. Last but not least, we welcomed France’s top hospitality group: Groupe Bertrand!
The common thread among these names? Our partner restaurants and hospitality groups are committed to elevating the guest experience at every visit, powered by cutting-edge sunday tools. We take pride in helping top restaurants navigate the ever-evolving industry, freeing their staff from operational complexities so they can focus on what truly matters—delighting guests.
Last year, we were excited to take our integration with NCR Aloha to the next level. At the National Restaurant Association (NRA) Show in Chicago in May, we announced Aloha Pay at Table powered by sunday in partnership with NCR Voyix, the world’s largest supplier of point-of-sale software. Dive into the full story in the press release.
Our year started strong with a win at the World Catering Technology FoodBev Awards at the UK Hotel, Restaurant & Catering (HRC) Show 2024 in March. sunday took home the top prize in the POS/Payment Innovation category. In August, we attended Fintech South in Atlanta, our US headquarters, to receive the TAG ADVANCE Award based on sunday’s impact and innovation in the Southeast FinTech community. We made the most of the event, as our Co-Founder and US CEO Christine de Wendel also took the stage to discuss the future of payments in a panel with American Express.
In May, we participated in Viva Tech Paris, the premier event for start-ups and tech innovation in France. Although we’re a fintech business, we proudly took the lead on the food side of things, powering a 100% digital food court. Over four days, we handled an impressive 11 boxes and more than 13,100 orders.
This momentum carried into opening a pop-up for the 2024 Paris Olympics at ClubHouse 24, the VIP space to relax in between and after games at the Palais de Tokyo. As the space’s exclusive ordering solution, we powered 13 stands, processed over 50,000 orders, and generated five figures in tips during the event, a remarkable figure for French food courts. Partnering with Biltoki, the largest gourmet hall operator in France, made this achievement even more special.
We were thrilled to welcome 39 new team members in 2024 🎉
Also, our Co-Founder and CEO Victor Lugger moved to the US to support the incredible growth we continue to see in key cities like New York, Chicago, Atlanta, Miami and Dallas. He’s already fully immersed in the dynamic American food industry and recently joined Shawn P. Walchef for an interview on Entrepreneur magazine’s ‘Restaurant Influencers’ weekly series.
We held our annual sunday team offsite in Paris in October with the theme, “To the Moon.” As always, it was stellar to discuss the year and shape our future for the year to come together. It made us even more excited for what’s coming in 2025!
Our products evolve with the industry and with our customers, and 2024 was another exceptional year of growth that leaves us poised for great success in 2025.
You asked, and we delivered. Our new Ordering solution launched in the UK and the US, allowing guests to seamlessly re-order menu items and pay at the end of the meal with the simple scan of a sunday QR code. The results? More orders, higher basket size, more revenue, and added simplicity for servers. It’s the sunday product you’re going to want in your restaurant in 2025!
Restaurant managers can now save time, money, retain staff and get feedback with our brand-new PDQs. These elegant smart terminals go beyond a fast and seamless payment experience. They help your employees double their tips with an integrated feature and allow you to reconcile your payments instantly with all your payments synchronised on the same dashboard. Tables will automatically close and you can wrap up the day without discrepancies and with all receipts and tips in the same place. Clients can be emailed their receipts and leave feedback in seconds. Managers can create a profile for each of your waiters to find their table faster and for you to track their performance. And with its built-in splitting feature, it has never been so easy to manage payment sharing for large tables. All this at the most affordable price on the market!
Early adopters of our new Handheld Payment Terminals love it and are already seeing a 10% increase in tips! Integrated directly to your POS, sunday Smart Handhelds aren’t just like any other card reader. Our solution is catered for the restaurant industry and built on what we learned through our co-founders’ 10 years experience launching and growing the Big Mamma restaurant group. Our Smart Handhelds have all the features we wished we had when starting restaurants ourselves: tipping, feedback, receipts sending, Google review, and bill splitting. They accept all payment methods, allow for minimal errors when cashing up, save on average 1 hour per shift —all this at the most affordable price on the market!
Our loyalty program integrations with Paytronix in the US, Como in the UK and Pongo in France are going strong and earned our restaurant partners a 62% increase in customer engagement in 2024. The integration is quick and smooth: all you need is an account with us and with one of our partners and we take care of the rest. Our integrations allow guests to join your loyalty program, redeem their loyalty points, and seamlessly earn rewards with every payment through sunday.
We continued developing resources to help restaurant businesses thrive with the latest insights and tips from hands-on experience. Read and watch more from our top 2024 sunday blog posts and webinars in 2024.
Stay tuned for more in 2025! The whole sunday team wishes you a very happy and successful New Year.