How Parker Hospitality Maintains Excellence at Scale with sunday
Dive into the top takeaways from a webinar with Brad Parker, CEO of Parker Hospitality, on how sunday’s digital checkout solution drives efficiency and enhances the guest experience at The Hampton Social.
sunday's Parker Hospitality Partnership
At sunday, we’re all about helping restaurants thrive, so we were thrilled to host Brad Parker, Founder and CEO of Parker Hospitality, for a recent webinar. As the visionary behind The Hampton Social—a restaurant group renowned for its coastal vibes and stellar guest experiences—Brad shared insights into running high-volume venues and how technology plays a key role in his success.
Brad’s partnership with sunday has been a game-changer for Parker Hospitality. With sunday’s digital checkout solution, The Hampton Social has achieved incredible results:
The numbers tell the story: The Hampton Social, including its Nashville location—one of the top 100 restaurants in the country by gross transaction volume—is proof of what’s possible with the right tools in place.
How does sunday drive results?
sunday’s Pay at Table solution empowers guests to pay quickly by scanning a QR code. It’s intuitive for both staff and guests, supports a variety of payment methods like Apple Pay and Google Pay, and eliminates the wait for the check. For venues as large as The Hampton Social, this means faster table turns, happier guests, and valuable data capture that drives repeat visits.
For example, 66% of Hampton Social guests pay with Apple or Google Pay, and 70% choose to split the check—seamlessly handled by sunday.
During the webinar, Brad Parker shared key lessons on how he integrates tech like sunday into his operations. Here are the top takeaways:
Tip #1: Choose Technology That’s Easy for Your Team
“Ease of use is everything,” Brad emphasized. His first question when evaluating new tools is simple: Will my staff actually use this? For Brad, technology must be intuitive and fit seamlessly into existing workflows.
Tip #2: Communicate the ‘Why’ to Your Staff
Brad’s approach to getting buy-in from his team is all about showing the benefits:
“If servers see they can flip tables faster and sell more drinks while guests pay with sunday, they’ll see how it pads their pockets. When they understand the benefits, they embrace it.”
Tip #3: Focus on the Guest Experience
“Making it easier for customers to leave a 5-star review is huge,” Brad shared. With sunday, guests can effortlessly share their positive experiences, building your restaurant’s reputation one review at a time.
Tip #4: Don’t Let Tech Fatigue Hold You Back
Brad acknowledged the challenge of “tech fatigue” but offered this advice: Be selective. He chose sunday because it integrates with his existing systems and delivers immediate value for staff and guests alike.
Want to hear more from Brad Parker? Watch the full webinar recording below for all the details on how Parker Hospitality is making waves with sunday:
How can sunday power your business?
Whether you’re managing one restaurant or a growing group, Brad’s insights offer a roadmap to operational efficiency and guest satisfaction.
Are you ready to transform your restaurant operations with sunday? Let’s talk.
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