Cookies Policy

July 2022

Cookies are files that are stored on your device’s hard drive or web browser and are accessed by our server when you access our services. Other technologies may include tags, pixels, SDKs, web beacons, JavaScript, links in emails, device IDs, or similar technologies and may be used for the same purposes as cookies and stored on your hard drive until they expire. Other technologies are used to collect non-personal information or aggregate information used to enhance your experience and gather usage and performance data.

This Cookie Policy describes the practices that “Sunday” (or “us” or “we”) follows when collecting information through use of cookies and similar technologies when you access our services.

1. Information that We collect

When you use our services, like for instance, visit our Website, our web server will temporarily record certain information from the device you use:

  • Your session identifier,
  • Your IP address, and information generated from anonymized IP address that includes: a computer host name, geographic location (if you have set your system to allow transmission of geolocation information), time of visit, web page URL, referring website, security tokens (for authentication and information submission, like RFP forms),
  • The access date,
  • The file request of the client (file name and URL),
  • The HTTP response code and the website from which you are visiting us,
  • The number of bytes transferred during the connection,
  • and, if applicable, other technical information that we use and statistically evaluate for the technical implementation of the website’s use (such as delivery of the content, guaranteeing the website’s functionality and security, protection against cyberattacks and other abuses).

2. Type of Cookies that we use

We use cookies across Sunday technologies (websites, apps, etc.) to improve their performance and enhance your user experience.

Cookies are used to provide the following functions:

Personalization: For example, your language preference is remembered.

Session Management: To ensure that your session is routed to the correct system for the duration of your visit.

Usage Tracking: We use cookies to provide analysis of our users’ on-going usage of the website. This allows us to adapt our website’s offerings according to our users’ interests and facilitates on-going improvements to the website.

AB Testing / Multivariate Testing: We can display multiple versions of a page to a user to assess which generates the best user experience.

Advertising: We can display advertising content depending on location, language, and your past browsing history.

2.1 Analytics Cookies

Analysis cookies allow us to understand how you interact with our services in order to analyze, research and improve them (also with the help of third-party data analysis tools).


The analysis cookies which we use are as follows:


Name of Cookie Purpose of the cookie Expiration
Adobe Analytics To analyze how our visitors use our websites 11 months
Google Analytics (Analytics Providers) To collect demographic and interest-level information and usage information from you when you visit our Site (including information about the pages you entered and exit the Site and what pages you viewed, time spent, browser, operating system, and IP address etc.).
To recognize you when you visit our Site and when you visit other sites.
For more information regarding Google’s use of cookies, and collection and use of information, see the Google Privacy Policy (available at If you would like to opt out of Google Analytics tracking, please visit the Google Analytics Opt-out Browser Add-on (available at
11 months
Hotjar To record your journey on our Site 11 months
Datadog To ensure the quality of service delivered to our clients by collecting errors, performance metrics and replay sessions for technical improvements. 1 day
Auth0 To keep the user account session connected 1 day

 (Google Cloud)

Identity aware Proxy 10 minutes
__cid (Datadog) Cookie used to store the client identifier 15 years
_dd_s (Datadog) Cookie used to group all events generated from a unique user session across multiple pages. 15 minutes
__zlcmid (Verasafe) This Cookie is used to store the visitor’s identity across visits and the visitor’s preference to disable our live chat feature. 1 year and 2 months
_ga (Google Analytics) Used to collect google analytics data 1 year and 1 month
_hjAbsoluteSessionInProgress (Hotjar) Used to detect the first pageview session of a user. 30 minutes
_hjSessionUser (Hotjar) Set when a user first lands on a page. 12 months
_hjSession (Hotjar) Holds current session data. 30 minutes
ajs_anonymous_id (Segment) Cookie used to store new visitor on our site 1 year
ajs_user_id (Segment) Cookie used to store the user identifier 1 year
optimizelyEndUserId (Segment) Stores a visitor’s unique Optimizely identifier. It’s a combination of a timestamp and a random number. 6 months
intercom-id (Intercom Messenger) Anonymous visitor identifier cookie 8 months and 25 days
intercom-session (Intercom Messenger) Identifier for each unique browser session 7 days
mkjs_user_id (Segment) Analytics: user activity 1 year and 7 days
mkjs_group_id (Segment) Analytics: These cookies are used to record the amount of people that visit our site, and track whether you’ve visited before. 1 year and 7 days
fs_uid (Segment) Analytics: to maintain a coherent scope for a user session across multiple pages on a single website 1 year and 7 days


2.2. Targeting / Advertising Cookies

Advertising cookies and other similar technologies allow us to place targeted advertisements on other sites you visit and to measure your activity regarding those advertisements.

The targeting/advertising cookie which we use are as follows:

Name of the cookie Purpose of the cookie Expiration
Facebook Pixel Identifies visitors from Facebook posts 11 months
Facebook Custom Audiences Custom audiences on our website to reach you if you visit our website and send you

the right message on Facebook

11 months
Google Conversion Linker Detects ad click information in our conversion page URLs and stores this information to associate an ad click with a conversion 11 months
Google Conversion tracking Google Conversion tracking 11 months
Google Remarketing Google code specifically for remarketing/retargeting based advertising 11 months
Google Ads Measures the efficiency of sponsored campaigns 11 months
Facebook conversion tracking Allows click tracking on ads 11 months


3. What types of targeting do the cookies allow?

Demographics: Target ads based on how well products and services trend with users in certain locations, ages, genders, and device types.

In-market: Show ads to users who have been searching for products and like-services.

Custom intent audiences: Choose words or phrases related to the people that are most likely to engage with sites and make purchases by using “custom intent audiences”.

Similar audiences: Target users with interests related to those on remarketing lists.

Remarketing: Target users that have already interacted with our ads, website, or app

Social media platforms: utilize information about their users in order to determine whether those users should be presented a specific advertising campaign based on criteria selected by the advertiser. This may include information collected through a pixel or similar technology placed on our website, provided by users to the social media platform (e.g., account information and usage of the social network), and information collected from third party websites that is shared with the social media platform.

We do not control the information collected by such partners or advertiser in connection with our website or the further use of information we may provide to them for the aforementioned services, and they do not process such data on our behalf.

Only the data protection policies of those third parties as the respective controllers of such data will apply to their processing of such data.

4. How to opt out?

To opt out of the collection of personal information as part of the Google DoubleClick services (and personalization across Google partner websites and google search) please visit:

Further information on how Google uses information can be found here

To opt-out of personalized advertisements on your social media account or newsfeed and for more information on how these social media platforms use your information, please visit:




If you would like to control the use of information about you collected by Facebook from third party websites, you can visit Facebook’s ‘Off-Facebook’ privacy settings here:

5. How can you change your preferences or block cookies?

You can change your consent preferences regarding the use of cookies by accessing your preference center.

6. Is your consent required for cookies?

When you use our services, you are notified of the use of cookies and asked to provide your consent for cookies which are not strictly necessary for the services proper operation (for example, Targeting / Advertising cookies).

In addition, you can prevent or restrict the storage of cookies on your hard disk by setting your browser not to accept cookies or to request your permission before setting cookies. Once cookies have been set, you can delete them at any time.

Please refer to your browser’s operating instructions to find out how this works. If you choose to disable cookies, some features of our website or Services may not operate as intended.

7. Do we use Pixels (aka web beacons/web bugs/javascript)?

We use pixels to automatically record certain technical information about your interactions when you visit our websites or otherwise engage with us, to help deliver cookies on our websites, or count users who have visited our sites.

We also include web beacons in our promotional e-mail messages or newsletters to determine whether you open or act on them for statistical purposes. “Pixels” are tiny graphics (about the size of a period at the end of a sentence) with unique identifiers used to track certain online actions, movements, and related information users.

Unlike cookies, which are stored on a user’s computer hard drive, pixels are embedded invisibly on web pages or in HTML-based emails.

The data we receive through pixels allows us to effectively promote our sites to various populations of users, and to optimize external advertisements about our sites that appear on third-party websites.