5 reasons why you should implement a digital menu app at your restaurant, from increased revenue and enhanced customer experience to leveraging data and analytics.
What’s a Digital Menu App?
A digital menu app allows restaurant managers to create and customize a menu directly from a phone or a tablet. Different apps will offer different features, but the main ones are customizable menu items, prices, and real-time updates. Digital menu apps can also allow for ordering and payment.
sunday’s Digital Menu App
Digital menus for restaurants are one of our flagship services at sunday. We offer a single platform for managing your menus and taking payments. Its easy-to-use features make your menu entirely customizable in seconds whenever you need it.
With sunday, customers can access the sunday digital menu by scanning a QR code with their mobile device without having to download an app. You can choose to allow customers to order directly from the menu, and pay.
Let’s dive into the top 5 reasons to implement a digital menu system in your restaurant.
1. Increase Revenue with a Digital Menu App
Upselling Made Easy
With digital menus, customers have access to add-ons and other recommendations, something that’s very hard to do on a physical menu or through a server. Imagine: you order a simple burger, and you have the choice to upgrade to a bigger patty or add fries for just a couple of dollars in only one click. It’s instant and much easier than having to figure that out by oneself on a physical menu. We call these extra items “upsells” and they’re easy to implement through the sunday digital menu app.
Encourage Reordering
It’s never been so easy to reorder. No need to call the server, and the delicious-looking dishes are right there at your fingertips just waiting for you to order them. No more “no time” excuses not to order a dessert or coffee to finish your meal.
Promote High-Margin or Seasonal Items
Are you implementing a new dish or trying out a seasonal menu? These are easy for you to highlight for your customers on a digital menu.
Customers no longer need to wait for someone to bring them a physical menu. Integrate an ordering and payment solution to your digital menu to enhance your diner’s experience further!
Accommodate Dietary Preferences
Diners oftentimes have allergies and dietary restrictions. Your digital menu can highlight the best choices for them in one finger tap. The sunday app even allows customers to use filters by creating tags. For example, a customer may want to combine “vegetarian” with “peanut free” tags to filter the dishes that meet their dietary requirements.
Offer Multilingual Support
Most apps also offer a multiple languages feature. At sunday, you don’t even need to do the translation yourself —our system can automatically translate the menu for you.
Improve Menu Navigation
Digital menus can be much easier to read than paper menu leading your customers straight to the point. It gives them agency to pick and choose from what interests them rather than have to go through multiple physical menu pages.
Promote Health and Safety
Digital menus are safer health-wise for your customers since they don’t need to touch anything else than their phone to access them. QR codes are one of the safest tools in the world you can use for payment. For enhanced security, sunday users can use the sunday free app to scan QR codes at restaurants and ensure the code’s authenticity.
3. Streamline Operations and Boost Efficiency
Save Time for Staff
Save your staff time to focus on what’s most important by unburdening them of tasks related to physical menus: no more bringing menus to customers, no more checking whether tables have enough menus… sunday can help you cut time on a lot of other tasks too such as collecting orders and payments.
On the management side, your staff won’t need to print anymore or run after lost or damaged menus and save time to focus on what matters.
Digital menus also allow you to directly track and access your restaurant analytics in the back office.
Real-time Menu Updates
With your digital menus updated whenever you need, your staff doesn’t need to explain what is unavailable to your customers —they won’t even see it on the menu! And correcting a mistake or changing details and prices on your menu has never been so easy. No need to re-print or overwrite every single physical menu, nor train your staff to make announcements to the customers.
Integrate with POS and Accounting Systems
Digital menus, like those from sunday, integrate seamlessly with existing restaurant POS systems and accounting tools, making it easier to manage sales and inventory data
4. Customize and Strengthen Your Brand Identity
Build a Unique Brand Experience
A digital menu allows endless possibilities for customization and brand awareness. With its user-friendly interface, the sunday app makes it easy for you to design a menu that’s truly yours. Plus, you can change it whenever you want!
Tailored Menu Features
sunday’s digital menu app has many customizable features including scheduling to adapt to your particular business, such as time and zone configurations, tags, and extras. Our app allows you to build as many menus as you wish and make them available where and when you want to. For example, you may wish that the brunch menu is only viewable from 11:00 AM – 1:00 PM outside on the terrace.
Utilize as a Marketing Tool
You can use your digital menu to advertise promotions, upcoming events, and more. Also, link your social media and highlight your brand universe through photos and logos.
5. Leverage Data and Analytics to Grow Your Business
Optimize Restaurant Operations
sunday digital menu app is much more than a digital menu. You can also choose to have guests order and pay directly from the menu, all in one place. That also includes takeout.
Access Comprehensive Data and Insights
Digitalizing your menu allows you to gather valuable data on customer behavior, popular items, and peak ordering times. With sunday, this data is readily accessible, enabling better decision-making and strategy development.
Recap: Top 5 Benefits of Implementing a Digital Menu App in Your Restaurant
Implementing a digital menu app in your restaurant can boost your sales, enhance your customer experience and satisfaction, enhance your efficiency, and help you personalize your menu and grow your business.
Learn more about how to implement a digital menu in your restaurant with our step-by-step guide.
Want to learn more about how sunday can help your restaurant? Book a demo with us.
What are the cons of digital menus for restaurants?
To use a digital menu in your restaurant, your customers will need a smartphone that can scan a QR code. Technically, all mobile devices with a camera are compatible with QR codes. Nowadays all Android devices and all Apple devices iOS 11 or later (from the iPhone 5s) and have a built-in QR code scan functionality. Without this built-in functionality, customers may need install an app to scan a code, which can be tedious.
To access your digital menu, customers will need Wi-Fi or data. Make sure that your staff is ready to help them connect in case they don’t have internet.
Some customers just prefer the old wooden frame or book menu on their table rather than digital signage. Asses what your customer base prefers before going all digital.
It takes time to save time with digitalization! Your staff needs to be trained and embrace the digital menu app tool to make the most out of it.
What are the most important features of digital menu apps?
Digital menu apps should be customizable, easy to use, eye-catching, and allow for integration with your other restaurant management systems.
What should I be careful about when implementing a digital menu app at my restaurant?
Not all restaurants are suited for a digital menu app. Make sure to assess what would be the benefit of a digital menu for your restaurant before making a decision. For example, if you’re a small restaurant with only three menus that change daily, it may be easier to have your menu on a chalkboard and your staff announcing the menu directly to diners every day than changing the digital menu.
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