The video menu that increases the average ticket: sunday unveils its latest innovation
May 2025 - sunday, the leading provider of restaurant payment solutions, is launching an innovative new feature: video menus. Integrated directly into the menu, accessible via QR code, these short, immersive videos allow restaurateurs to present their dishes in a visual and engaging way, creating excitement even before the customer orders.
With this innovation, sunday transforms the act of choosing a dish into a true sensory experience — and a performance lever for establishments.
sunday video menu in brief:
Effective promotion of high-value dishes
Less hesitation, more confidence and satisfaction
A differentiating experience that builds loyalty
A more available indoor team because it is less in demand
A menu that not only informs, but also makes you want to eat.
A menu that sells, without saying a word
Image often influences the decision. That’s why, by integrating videos directly into the digital menu, restaurants can boost the appeal of their dishes and naturally increase the average basket value.
« A menu should not only inform you, it should make you want to eat it. explains Kevin Meert, CRO of sunday. «With video, you can transform a simple menu into an immersive showcase. Customers know what they’re going to receive. They hesitate less, ask fewer questions, and are more easily tempted..»
The initial feedback is clear: thanks to the videos integrated into the digital menu, restaurateurs are highlighting their most profitable dishes – desserts, cocktails, or signature recipes – and are seeing a 7% increase in sales!
Less friction, more performance
The solution is 100% seamless for customers: videos are accessible from the QR code menu, without downloading or additional steps. For staff, the workload is reduced, thanks to fewer requests for ingredients, portions, or presentation.
The benefits are immediate:
Customers reassured and eager to taste
More efficient indoor teams because they are less in demand
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