sunday and Hey Pongo become partners to further increase customer loyalty at the restaurant

When you know that it costs six times less to retain a customer than to find new ones, setting up a loyalty program makes perfect sense.

Hey Pongo is rolling out a tool that allows restaurateurs to simplify their marketing efforts, particularly their loyalty programs. This startup collects and qualifies customer data by leveraging consumers’ phone numbers. Specifically, upon making their first payment, the customer enters their phone number into the PDQ, which offers them the option to join the restaurant’s loyalty program, thereby entering the restaurateur’s customer base.

No more endless form scrolling, which customers hate, no more cards to stamp, no more last names to spell: when it’s time to pay the bill, the PDQ identifies the customer using their credit card and automatically credits their loyalty account each time they pass. There’s nothing for staff or customers to do; membership is easy and frictionless; as proof, already operational in Tripletta Italian restaurants, 45% of customers have adopted its loyalty program after just a few weeks of implementation.

The system works regardless of the customers’ payment method: CB, Visa, Apple Pay, Swile or American Express.

On the customer side, the program is then easily accessible: with each payment, they receive an SMS with a link to access their loyalty area: points, rewards, etc. A space available via a mini white-label site, personalized for each brand, etc.

The restaurant manager, meanwhile, can activate their customer database. After creating personalized segments based on their customers’ consumption habits, they can send personalized promotional text messages to encourage them to return to their establishment.

“Observing the importance for restaurateurs of optimizing customer flow in their establishments, it was essential for us to offer a loyalty experience that was as modern, fun, and efficient as possible. The sunday & Hey Pongo experience allows us to enroll a maximum number of customers and reward them according to their spending. At each visit, what could be simpler than paying with your credit card and the PDQ automatically awards the correct number of loyalty points?” declared Mathieu Crespo, VP Sales & Partnerships de Hey Pongo.

“We are very excited to integrate the Hey Pongo solution into our PDQ and QR code payment systems. The initial results have exceeded our expectations since it was implemented in several of our partner restaurants. Even without knowing the rewards, customers are signing up for the loyalty program because it’s so easy to do!”crashes Kévin Meert, CRO of sunday.