How Ariete Hospitality Group achieves a 22% tip rate with sunday
At Ariete Hospitality Group, tips are more than a metric. They're a signal of how smoothly service is running and how well guests feel taken care of. Since rolling out sunday across its venues, including Chug's Diner, the group has reached a 22% tip rate, alongside faster service, higher adoption, and a steadily growing online reputation.
When payment is easy, guests tip more
The relationship between checkout experience and tipping behavior is more direct than it might seem. When paying is frictionless, guests aren’t distracted by the mechanics of splitting a bill or waiting for a terminal. They’re still in the moment, and that’s when generosity follows naturally.
At Ariete Hospitality Group, 65% of guests now pay through sunday QR, and the 22% tip rate reflects a checkout experience that works with the service rather than against it. Tipping is visible, simple, and happens at exactly the right moment.
For the team, this matters beyond the extra income. Consistent tipping creates a direct link between the quality of service and its reward, which strengthens motivation and reinforces the behaviors that make guests want to come back.
Eight minutes back, per table, every shift
Beyond tipping, sunday has changed the pace of service in a way that compounds over time. Ariete Hospitality Group saves an average of 8 minutes per table, a gain that ripples through every shift.
Those minutes don’t disappear into the operation. They get reallocated to what actually drives a great guest experience: being present, attentive, and available when it counts. Staff are no longer anchored to payment terminals or managing the back-and-forth of split bills. The floor moves more fluidly, and the experience is better for it.
Across its venues, the group now processes $45,000 per week through sunday, a figure that reflects both the scale of adoption and the trust teams have placed in the product as a core part of daily operations.
We love using sunday at Chug’s — it’s completely transformed our service flow. We’re excited to bring it to our new locations and see it make the same impact.
A reputation that builds itself
Strong service generates strong reviews, and sunday ensures that connection isn’t left to chance. At Chug’s Diner, the group has collected 1,245 five-star reviews in just six months, with 81% of those coming directly through sunday. The venue now holds a 4.9 Google rating.
That volume doesn’t come from a dedicated campaign. It comes from asking at the right moment. When a guest pays through sunday, they’re already engaged, already satisfied, and already holding their phone. The prompt to leave a review lands when it’s most likely to convert.
In parallel, 54% of guests who pay through sunday leave internal feedback, giving the management team a real-time view of what’s working across locations, without waiting for public reviews to surface issues.
Ready to build a stronger tip culture like Ariete Hospitality Group?
Discover how sunday helps restaurant teams earn more, serve faster, and build a reputation that grows with them. Book a demo or contact our team today.