Introduction

Turning every payment into a reputation moment

Online reputation is often treated as a separate workstream from day-to-day operations. At Innovative Dining Group, sunday has collapsed that distinction.

By prompting guests to leave a review immediately after payment, the group has transformed a moment that used to signal the end of the visit into a consistent source of feedback. Today, 77% of Innovative Dining Group’s 5-star reviews are generated through sunday, and Google ratings at its flagship venue, BOA Steakhouse, have climbed from 4.7 to 4.9.

Timing matters. Catching guests right after a great meal, when they are most engaged, produces a significantly higher conversion rate than any post-visit outreach campaign. The result is a steady, scalable flow of reviews that compounds without requiring ongoing effort from the team.

A measurable lift across the guest experience

The impact at Innovative Dining Group extends well beyond reputation. Across the portfolio, the group has seen a +8% increase in average check, alongside a 21% tip rate on sunday transactions.

Guests who pay via sunday rate their experience 0.6 points higher on average than those using traditional payment methods. That gap reflects something concrete: when checkout is seamless guests leave with a more positive impression of their visit.

These numbers point to a consistent pattern. Removing friction at the end of a meal doesn’t just speed things up. It changes how guests remember the experience overall.

A feedback loop that scales with the business

With 47% of sunday users leaving internal feedback, Innovative Dining Group now has a continuous, real-time signal on guest satisfaction across its venues. That’s paired with over 1,800 customer emails collected per month, building a first-party data asset that grows steadily over time.

For a multi-venue hospitality group, this kind of consistent, structured data is hard to build without a centralized tool. sunday provides both the feedback mechanism and the marketing infrastructure in a single integration, allowing the group to act on insights across locations rather than venue by venue.

Ready to multiply your 5-star reviews like Innovative Dining Group?

Discover how sunday helps restaurant groups grow their online reputation, increase average spend, and build a real-time guest feedback loop. Book a demo or contact our team today.