5 good reasons to start using QR codes in your restaurant
Increasingly, restaurant owners are using QR codes to allow their customers to read the menu and pay the bill while respecting social distancing rules. Read on to learn about the many advantages of this system and find out why we recommend it, here at sunday.
1. QR codes help you respect social distancing rules
How do QR codes really work?
QR codes (“Quick Response Code”) are the new and improved barcodes. You’ve probably already seen these white squares filled with black geometric patterns. They’re pretty hard to miss these days!
The promise of QR codes is simple: they store digital data that can then be retrieved with a simple smartphone scan. The system is very easy to use, convenient, inexpensive and safe in the midst of a pandemic. That’s why it’s catching on in restaurants everywhere.
As restaurants reopen their doors, QR codes are often on the menu. After the pandemic, many establishments have had to accelerate their digitisation process in order to avoid the spread of the virus. And QR codes help them do just that.
It’s a simple solution that allows customers to:
Read your digital menu by scanning the QR code with their smartphone, without ever touching a physical menu. It’s the ideal solution if you wish to keep your guests safe and reassure anxious customers
Make contactless payments easily and fast thanks to applications such as sunday. They won’t have to move around the restaurant or ask for the bill
As for restaurant owners, QR codes can allow them to:
Save time. No need to clean and disinfect menus between each customer. They can avoid physical contact and limit the risks of contamination.
2. QR codes are simple and reliable
Ease of use is one of the major advantages of QR codes as anyone can easily use them. You can scan the QR code with your smartphone camera: it will detect the barcode and automatically open a page with the digital menu (a PDF menu or a web app).
Most smartphones (both Android and iOS) are compatible and you won’t need to download a dedicated app from the Play Store or the App Store. All useful information is already provided. It’s hard to think of anything more intuitive for consumers.
QR codes also prevent customers from wasting time searching for your digital menu on the web. Going to the restaurant’s website, browsing the site in search of the menu?
No thanks! QR codes speed up the ordering process, while limiting bugs and technical problems. All you have to do is scan and go with the flow.
The system is reliable and technical issues are rare. If the code is not physically damaged, then you know it will work.
If customers are not familiar with this technology, ask your staff to take a few minutes to explain it to them. It’s accessible for all, even those who don’t like to dabble in new technology.
3. A digital menu that won’t break the bank
But QR codes are useful for restaurant owners, too.
QR code digital menus have an advantage over physical menus. You don’t have to print it out (so you save money) and it’s easy to reproduce.
You can place your QR codes on the table, stick them near the entrance, on the walls or elsewhere… There’s a world of possibilities to showcase them.
And you’ll be able to give your customers multiple opportunities to flash your QR codes. Your menu will be more accessible and you know that they will appreciate it.
4. Pamper your customers and personalize your menu
Never underestimate the importance of personalisation. QR codes can be an asset in improving the customer experience. Imagine a world where wait staff don’t need to go back and forth between tables to bring guests their menus.
Digital menus are a real productivity boost that allow your teams to focus on what they do best: serve customers.
A pampered customer is a satisfied customer. So why miss out on the opportunity to make them happy with QR codes? Hygiene is not the only reason to accelerate the digitisation of your restaurant: it has a lot of other advantages too.
Restaurant owners who wish to provide an optimal experience to their guests know that PDF menus can only go so far. This type of digital menus is not customisable and difficult to modify. It does the job, but it won’t significantly change your customers’ experience.
If this is what you’re aiming for, you can turn to solutions like sunday. Scanning a sunday QR code can redirect your customer to a web app that will display a dynamic menu.
The dishes are clickable and you can customise and modify the digital menu whenever needed. A good way to avoid unpleasant surprises for your customers when ordering or paying the bill.
5. Pay the bill in 10 seconds tops
Our mission, here at sunday, is to save restaurant owners time and money. In order to do so, we’ve created the fastest restaurant payment method in the world.
After flashing our QR code, sunday allows your customers to pay their bill right away, without waiting for a waiter to bring it to them. Customers can pay via ApplePay, mobile wallet or credit card. They can also tip your staff.
And the numbers speak for themselves: “When we tested this method in our restaurants, we realized that 80% of customers chose to pay with a QR code and that tips increased by 40%…
It’s time to move beyond the Middle Ages of restaurant payment” says Victor Lugger, one of the three co-founders of sunday.
No more waiting at the cash register, 15 minutes saved per table, faster turnover, no reported fraud, happy teams and satisfied customers… sunday is the ideal partner for restaurants. Want to give it a try ? Head right here.