The most effective way to get more Google reviews for your restaurant is to ask at the moment of payment, when guest satisfaction is highest and leaving a review takes a single tap. Most happy guests are willing to leave a review; they simply aren't asked at the right time. As Rik Campbell, co-founder of Kricket, puts it: "Reviews are everything."

Running three sites is not the same as running one site three times. As a group grows, payment stops being a simple checkout step. It becomes part of the operating infrastructure across every venue.

Most restaurants invest heavily in the menu, the fit out, and the team. The payment moment gets far less attention yet it is the one touchpoint every single guest experiences, every visit. Done well, it drives more than a completed transaction: tips increase, table turns improve, reviews accumulate, and guest data flows into the business for the first time.