How Arcade increased average spend by +27% with Hybrid Ordering
In a premium, high-volume environment, every decision impacts revenue and guest experience. At Arcade, the challenge was to increase spend per guest without compromising service. By implementing sunday’s Hybrid ordering solution, the team rethought the entire guest journey, resulting in a +27.3% increase in average spend per head, alongside stronger engagement and a more scalable operation.
Turning ordering into a revenue driver
At Arcade, guests can now order and pay directly from their phone, while still benefiting from the presence and guidance of the team. This hybrid approach removes friction without removing hospitality — and that’s where the uplift happens.
With fewer barriers in the ordering process, guests naturally engage more with the menu. They take their time, reorder more easily, and add items without needing to flag down staff. The impact is structural: today, 92% of payments at Arcade are processed through sunday, representing over £400,000 per week.
Scaling service without slowing down teams
In a high-footfall environment, maintaining speed without sacrificing quality is key. Before sunday, ordering and payment could create bottlenecks, especially during peak hours. Now, those friction points are removed.
Teams no longer need to manage every transaction manually, which frees up time to focus on what really matters: guiding guests, recommending dishes, and maintaining a strong presence on the floor. Guests don’t have to wait to order or pay, which keeps the entire service flow smooth and efficient.
This shift doesn’t just improve operations: it directly contributes to higher spend, as guests move more fluidly through their experience without interruption.
Turning guest interactions into actionable data
With sunday, Arcade has also unlocked a new level of visibility on guest behaviour and satisfaction. The platform has enabled the collection of over 83,000 guest emails, creating a powerful foundation for CRM, retention, and future marketing campaigns.
At the same time, 49% of guests leave internal feedback, giving teams real-time insights into what’s working, and what needs improvement. Instead of relying on occasional reviews, Arcade can now monitor performance continuously and make informed decisions at both operational and strategic levels.
Building a stronger reputation at scale
Online reputation plays a critical role in attracting new guests: and Arcade has significantly strengthened its digital presence with sunday. The restaurant now boasts 1,349 Google reviews with a 4.9 rating, with 61% of those reviews generated directly through the platform.
By making it effortless for satisfied guests to leave feedback at the right moment, Arcade ensures a consistent flow of high-quality reviews. This not only reinforces its brand image, but also drives visibility and trust among new customers
From the moment we started working with them, everything—from the product itself to the professionalism and support of the team—has been absolutely faultless. I can’t recommend them highly enough. — Dipak Panchal, CEO of Arcade
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