Turning payment into a review engine

The shift didn’t come from changing the experience itself, but from changing when and how feedback is captured.

As a restaurant doing 1,000 to 2,000 guests a week, you’d get maybe 5 to 15 reviews if you’re lucky. With sunday, it went to around 130 to 140 reviews a week.

 

By prompting guests to leave a review immediately after payment, at the peak of satisfaction, sunday removes the friction that usually prevents action. Today, 76% of Casa do Frango’s Google reviews are generated through sunday, turning what was once sporadic into a predictable, high-volume channel.

Scaling both volume and quality

ncreasing review volume often comes with a trade-off. More reviews can dilute quality, or create a guest experience that feels forced.

At Casa do Frango, the opposite happened. As review volume increased significantly, ratings also improved, with some locations gaining +0.2 to +0.3 points. Because the review request is embedded naturally into the journey, guests respond when satisfaction is highest, which reinforces both the quantity and the quality of feedback.

This dual impact is critical. Visibility is driven not just by how many reviews a restaurant has, but by how strong those reviews are. Casa do Frango improved both simultaneously.

Building a structural advantage from day one

For Casa do Frango, sunday is not just a tool to improve performance, it has become part of how new restaurants are designed and launched.

Opening a restaurant with sunday is now a must. If you start with sunday, you’re already ahead of the game.

 

This highlights a key shift in how operators approach growth. Review generation is no longer something to optimise later, but something to build into the foundations of the business.

By capturing feedback at scale from day one, Casa do Frango ensures that each new location benefits from immediate visibility, strong ratings, and a steady flow of social proof.

In a market where online reputation directly impacts footfall, this creates a lasting competitive advantage.

Ready to turn every payment into a 5-star review like Casa do Frango?

Discover how sunday can help your restaurant build its online reputation at scale, from day one. Book a demo or contact our team today.

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